01
One place for every project
Organize each channel or bot in its own project. Keep its campaigns, budget and reporting together while managing your main balance in EUR.
YOUR NEXT AUDIENCE STARTS HERETelegram Ads platform.
Telegram Ads platform.
Your campaigns,
in one workspace.
Create Telegram advertising for your channels and bots. Manage your targeting, EUR budgets and campaign performance from one clear, organized workspace.
€1500 ad credit minimum · 25% service fee
A place for your next campaign
Your workspace
Minimum ad credit€1500Your advertising budget
Service fee25%Charged once at deposit
Channels
Bots
One main balance.Separate budgets for your projects.
TELEGRAM ADVERTISING, EXPLAINEDWhat is Telegram Ads?
What is Telegram Ads?
Start with the right context.
Telegram Ads is Telegram’s advertising platform for sponsored placements inside the messenger.
It lets advertisers select a relevant audience, set a bid and budget, and measure the response. Through telegram-ads.app, you can organize the process around the channels and bots you want to grow.
We are an independent service, not affiliated with Telegram. Campaign delivery is subject to Telegram’s review and advertising policies.
02
Control your campaigns
Choose targeting, set a CPM bid and campaign budget, and add an optional daily limit. Request pause or resume and see the confirmed advertising status.
03
See what your ads deliver
Follow reported views, actions, available clicks and advertising spend. Compare campaigns and export statistics to review your next move.
FROM AN IDEA TO A CAMPAIGN
How to advertise on Telegram
Four clear stages, with your creative, audience and budget in view.
- 01
Create your workspace
Register with email or Telegram. Add your advertiser details and create a project for the public Telegram channel or bot you want to promote.
One project per channel or bot - 02
Fund your advertising budget
Add at least €1500 in advertising credit, with a 25% service fee shown separately. Choose a supported payment currency and network at checkout, then allocate confirmed credit to your project.
€1500 credit + €375 service fee - 03
Build your campaign
Write your ad, choose a supported format and audience, and set your budget. Preview the creative and save a draft before submitting from an approved project.
Review the message, destination and targeting - 04
Submit, activate and improve
Submit your ad for Telegram review. Once it is approved and ready, activate it from your workspace. Follow confirmed status and performance, then adjust your bid or add budget as needed.
Delivery starts after approval and activation
Set up your workspace
Preparing an ad and having it approved are separate steps. Review and delivery times vary.
MATCH THE MESSAGE TO THE AUDIENCETelegram Ads targeting
Telegram Ads targeting
and creative formats.
Choose where your campaign fits.
Start with a placement, then select the compatible audience settings in the editor. Build a text ad, or use photo and video options where the selected Channels or Users placement supports them.
Channels
Choose specific public channels or supported channel topics and languages to put your message in a relevant context.
Search
Build keyword targeting around the searches that matter to your channel or bot, using the options available for search ads.
Bots
Select supported Telegram bot placements for campaigns designed to reach people as they interact with bots.
Audiences
Use the available countries, languages, interests and device settings. The editor shows compatible options for the placement you choose.
Available countries, audience settings and formats depend on the advertising account, placement and Telegram rules. A country in your advertiser profile does not guarantee ad delivery there. Check your campaign with our team
KNOW YOUR BUDGET BEFORE YOU STARTTelegram Ads pricing.
Telegram Ads pricing.
A clear starting point.
Your advertising credit and our service fee are shown separately.
MINIMUM ADVERTISING CREDIT
€1500
For your campaigns, plus a 25% service fee.
- Advertising credit
- €1500
- Service fee (25%)
- €375
- Starting subtotal
- €1875
Before any payment-provider and network costs shown at checkout.
Create your accountUnderstand what you pay for
- The service fee is charged once.
Moving credit to a project or spending it on ads does not add another service fee.
- You choose the campaign budget and CPM.
CPM is your bid per 1,000 ad views. Actual reach and acquisition cost depend on targeting, competition and your creative.
- Payment details are visible at checkout.
NOWPayments provides the available cryptocurrencies, networks and current quote. Confirm the asset and network before sending funds.
- Advertising credit stays on the platform.
Eligible unused funds can return to your project or main balance after reconciliation. Cash withdrawals are not available.
MAKE YOUR NEXT DECISION WITH DATACampaign reporting
Campaign reporting
you can work with.
See performance at the campaign and project level.
Review a date range, follow changes over time and export reported statistics. Keep delivery status, campaign results and payment history together without confusing them with each other.
- Views
- Reported ad views help you assess delivery and compare reach across campaigns.
- Actions & clicks
- Track attributed channel joins or bot starts, plus clicks where Telegram makes that metric available.
- Budget & spend
- Review the campaign budget, CPM and reported EUR spend alongside its confirmed status.
Statistics reflect the latest available synchronization. Missing metrics are shown as unavailable; reporting is not a guarantee of future results.
PLAN YOUR NEXT MARKET
Thinking beyond one market?
Use these markets as a starting point for planning with our team. Confirm the available targeting and eligibility for your selected placement before funding a campaign.
- United Kingdom
- Ireland
- Sweden
- Switzerland
- Estonia
- Romania
- Moldova
- Czechia
- Croatia
- France
- Slovakia
- Portugal
- Poland
- Norway
- Netherlands
- Monaco
- Italy
- Spain
- Denmark
- Germany
- Hungary
- Bulgaria
- Ukraine
- Georgia
- India
- Israel
- Turkey
- Kazakhstan
- Uzbekistan
- China
- South Korea
- United Arab Emirates
- Japan
- Lithuania
- Indonesia
- Chile
- Argentina
- Brazil
- Saudi Arabia
- Mexico
This planning list does not guarantee ad delivery in every country. Availability depends on the advertising account, placement and current Telegram policies.
MADE FOR YOUR NEXT MOVEFind your audience.
Find your audience.
Grow your business.
- PR & Marketing
- Crypto
- Forex
- E-commerce
- Beauty
- Travel & Tours
- Recruitment
- iGaming
- Finance
- Services
Industry examples are not a promise of ad eligibility. Restricted or prohibited products cannot be advertised. All ads are subject to Telegram Ads policies.
A FEW THINGS WORTH KNOWING
Telegram Ads FAQ
Answers about cost, setup, targeting and managing your campaigns.
How much does Telegram advertising cost through telegram-ads.app?
The minimum advertising credit is €1500. Our 25% service fee adds €375, making the starting subtotal €1875 before any payment-provider or network costs. Your CPM bid, targeting and campaign performance determine how far the advertising budget goes; a fixed number of views or subscribers is not guaranteed.
What is CPM in Telegram Ads?
CPM is the bid for 1,000 ad views. It is different from your total campaign budget, which limits the amount allocated to the ad. In our workspace, campaign bids and budgets are displayed in EUR. The editor validates the limits that apply to your campaign.
Can I promote a Telegram channel or bot?
Yes. Create a project for a public Telegram channel or bot, add its link, then build campaigns within that project. The destination and creative must meet Telegram Ads requirements and pass the applicable review before delivery.
Which targeting options and ad formats can I use?
The editor supports Channels, Search, Bots and Users targeting. Available settings depend on that selection and can include channels, keywords, languages, countries, interests and devices. Text ads are supported; photo and video options appear for compatible Channels and Users placements. Availability and eligibility vary by account, placement and destination.
How long does it take to launch a campaign?
You can prepare your account, project and ad in the workspace at your own pace. Actual delivery depends on project readiness, confirmed funding, Telegram moderation and activation. We do not promise a fixed review time or an immediate launch.
How do I pay for advertising?
Checkout uses NOWPayments and displays the supported cryptocurrencies and networks, the current payment amount and payment instructions. Send only the selected asset on the specified network. Advertising credit is added after the payment is confirmed. Available payment methods and any additional costs are shown before payment.
How can I track my Telegram Ads results?
Use the campaign table and Statistics view to follow reported views, actions, available clicks and spend over a selected period. Actions represent the Telegram-reported channel joins or bot starts attributed to ads. They are not a count of unique people across every campaign. Unsupported or unavailable metrics are marked accordingly.
Can I pause an ad or reuse its remaining budget?
You can request a pause from the campaign controls. After an ad is confirmed deleted and its final spend is reconciled, unused funds return to its project. Deleting a project returns its eligible, reconciled free balance to your main balance. Pending actions or unresolved amounts must settle first. Withdrawals from the platform are not available.
Is telegram-ads.app an official Telegram service?
No. telegram-ads.app is an independent advertising service and is not affiliated with Telegram. We provide a workspace for managing campaigns through Telegram Ads. Telegram controls its advertising policies, moderation and placement eligibility.
Let’s talk about your Telegram campaign.
Check your destination, audience and next steps with our team.
support@telegram-ads.appAlready know what you want to promote?
Create your advertising workspace